Teeth Whitening in London Victoria at Made in London Dental
A beautifully radiant smile is the perfect finishing touch. At Made in London Dental, we believe teeth whitening should feel just as exceptional as the results. With a bespoke approach, meticulous attention to detail and your comfort at the heart of every step, we help you achieve a naturally luminous smile that feels effortlessly yours.
At Made in London Dental we offer Boutique Whitening: professional teeth whitening prescribed by a dentist and tailored to you. We'll help you choose the Boutique option that suits your teeth, your routine and the result you'd like.
Boutique Whitening from £350
Prescribed by a GDC-registered dentist: see who will look after you.
On this page:
Teeth whitening at a glance
How does it work?
Professional whitening uses peroxide to break down coloured molecules within your teeth, so they look lighter.
How long do I wear it?
From about 90 minutes a day, depending on the gel your dentist prescribes.
Can I whiten overnight?
Yes. We offer both daytime and overnight Boutique options.
Is it supervised by a dentist?
Yes. A dentist checks that whitening is suitable for you before prescribing it.
How much does it cost?
Boutique Whitening at Made in London Dental costs from £350.
Where can I have it?
At Made in London Dental, London Victoria.
Your Boutique Whitening journey in 3 steps
1. Meet your dentist
Your whitening journey begins with a relaxed, personalised consultation with one of our experienced dentists. We'll take the time to understand your smile goals, carefully assess the health of your teeth and gums, and record your current tooth shade so we can track your results. We'll then guide you through the whitening options available and recommend the approach best suited to your smile.
By the end of your consultation, you'll leave with a clear understanding of your starting shade, the results you can realistically expect, and a personalised whitening plan, including the recommended treatment, costs and next steps. Most importantly, you'll feel confident and well looked after as you begin your journey towards a beautifully brighter smile.
Your consultation takes about 30 minutes.
2. Your trays are made
We take a digital scan of your teeth, and your custom Boutique trays are made for your smile. They are usually ready in Two weeks.
We'll show you how much gel to use, how to put your trays in, how long to wear them, how to look after them and what to do if your teeth feel sensitive.
3. Whiten at home
You whiten at home with the Boutique gel and wear time your dentist prescribes. Everyone responds differently, so we guide you rather than promise a particular shade or number of days.
We're here to look after you every step of the way. We'll check in on how you're getting on and arrange a review to see how your smile is progressing. If your teeth feel a little sensitive, that's quite normal, and we'll help you make any adjustments to keep you comfortable. And if you have any questions along the way, you can always give us a call or send us a message. No question is ever too small, and we're always happy to help. We want you to feel relaxed, reassured and well cared for throughout your whitening journey.
Choosing your Boutique gel
There isn't one gel that's right for everyone. Some people want the shortest daily wear time; others would rather whiten while they sleep, and some are prone to sensitivity. That's why Boutique gives your dentist a choice.
Boutique By Day
6% hydrogen peroxide. Typical wear time: about 90 minutes a day.
Hydrogen peroxide releases its whitening action relatively quickly, which suits a shorter daytime session.
Might suit you if you'd rather whiten during the day and not sleep in your trays.
Boutique By Night 10%
10% carbamide peroxide (about 3.5% hydrogen peroxide). Typical wear time: 4 to 6 hours, or overnight.
Carbamide peroxide breaks down gradually, releasing hydrogen peroxide over a longer period.
Might suit you if you'd rather whiten overnight, or sensitivity is a concern.
Boutique By Night 16%
16% carbamide peroxide (about 5.7% hydrogen peroxide). Typical wear time: 4 to 6 hours, or overnight.
The same gradual release, at a higher strength.
Might suit you if you'd rather whiten overnight and your dentist recommends a stronger carbamide gel.
| Gel | Active ingredient | Typical wear time | Release |
|---|---|---|---|
| By Day | 6% hydrogen peroxide | About 90 minutes | Faster |
| By Night 10% | 10% carbamide peroxide | 4 to 6 hours, or overnight | Gradual |
| By Night 16% | 16% carbamide peroxide | 4 to 6 hours, or overnight | Gradual |
Not sure which one is for you?
You don't need to be. Your dentist will look at your teeth, any sensitivity, your starting shade and your routine before recommending the Boutique gel that's right for you.
Why custom trays matter
Whitening gel needs to stay where it should, against your teeth. That's why Boutique Whitening uses trays made for your teeth from a digital scan, not a one-size-fits-all mouthguard.
- Made to fit you: the trays closely follow the shape of your own teeth.
- Semi-rigid material: they adapt closely and stay stable while you whiten.
- Non-scalloped edges: they help keep the tray steady and saliva out.
- Dosing dots: they show where to place the gel and how much to use, so you use no more than you need.
Why choose Made in London Dental for Boutique Whitening?
We know that everyone feels differently about their smile, and we love taking the time to understand what matters most to you. Maybe you've noticed your teeth aren't quite as bright as they used to be, you have a special occasion coming up, or you simply want to feel a little more confident when you smile. You might also be wondering if whitening will look natural or whether it might cause sensitivity. Whatever is on your mind, we're always happy to talk it through. We'll listen, answer your questions and help you feel comfortable with your decision. For us, the most rewarding part is helping you feel happy and confident in your own smile.
At Made in London Dental, we believe your whitening experience should feel just as special as your new smile. From the moment you walk into our calm, spa-like surroundings, we want you to feel relaxed, welcomed and truly cared for. Our highly experienced team includes clinicians who are dually qualified in medicine and dentistry, bringing an exceptional depth of knowledge and expertise to your care. We combine this with advanced digital scanning technology, a personalised approach and meticulous attention to detail to make your experience as seamless and comfortable as possible. We'll take the time to understand your goals, guide you through your options and support you with thoughtful aftercare. For us, luxury is about more than beautiful surroundings. It's about feeling genuinely listened to, completely at ease and confident that your smile is in expert hands.
Who will look after you
- Dr Hadi Hassanzadeh, MB ChB BDS BSc (Hons) MRCS (RCS Engl) MRCEM, GDC No. 310497
- Dr Reza Mafi, MBBS BDS PGcert in implant dentistry, GDC No. 302688
- Dr Niveen Zakaria, MSC, GDC No. 326172
- Dr Hadi Rajabi, BChD MSc with Distinction in Restorative Dentistry, GDC No. 229348
At Made in London Dental, we're more than just a team of dentists. We're a group of people who genuinely care about making you feel comfortable, confident and happy with your smile. We know that visiting the dentist can feel a little daunting, so we always take the time to get to know you, listen to your concerns and make sure you feel completely at ease.
Our dentists have trained at some of the UK's leading universities, including Oxford, King's College London, Leeds and UCL's Eastman Dental Institute. Together, they bring years of experience across cosmetic dentistry, smile makeovers, restorative dentistry, medicine and surgery.
Dr Niveen brings a gentle, thoughtful approach and a passion for creating natural, beautiful smiles. Dr Reza Mafi combines his medical and dental expertise with a genuine love for helping patients feel their best. Dr Hadi Hassanzadeh brings extensive surgical experience and a calm, reassuring manner, while Dr Hadi Rajabi is known for his artistic eye, attention to detail and ability to put even the most nervous patients at ease.
What makes our team special is that we all share the same philosophy: beautiful dentistry starts with truly understanding the person behind the smile. We're here to make every visit feel relaxed, personal and thoughtfully tailored to you.
Teeth whitening has been a much-loved part of the cosmetic treatments our dentists have offered throughout their years in practice. What we enjoy most is seeing how such a simple treatment can make such a lovely difference to someone's confidence. There's something really special about seeing a patient smile a little brighter, especially when the results look beautifully natural. For us, it's not just about whiter teeth, but helping you feel wonderful about your smile.
We know that trying something new, especially when it comes to your smile, can feel a little daunting. At Made in London Dental, we want you to feel completely comfortable and cared for from the moment you walk through our doors. Our calm, personal approach means we take the time to listen, understand any worries you may have and explain everything at your own pace. If you're concerned about sensitivity or feeling uncomfortable, we'll gently guide you through your options and make sure your treatment feels right for you. There's never any pressure, just a friendly, understanding team who genuinely care about making your experience a lovely one.
How much does Boutique Whitening cost?
At Made in London Dental, Boutique Whitening costs from £350.
Your whitening includes
- Your consultation
- A digital scan or impressions
- Custom-made Boutique trays and case
- Boutique whitening gel
- A review appointment
- A take-home sensitivity toothpaste
Prices
- Whitening consultation: free
- Boutique Whitening: from £350
Why teeth change colour, and how whitening works
Teeth naturally change colour over time. Coffee, tea, red wine, smoking and simply getting older can all make teeth look darker or more stained. Some staining sits on the surface, and a professional clean can remove much of it. Some is within the tooth itself: the natural colour of the dentine beneath your enamel, ageing, past injury, certain medicines and long-standing staining.
Professional whitening can reach both. The peroxide in Boutique gels moves through microscopic spaces in the enamel and breaks down the coloured molecules that make teeth look darker. Your teeth then reflect light differently and look lighter, without changing their shape.
Whitening in five stages
- A small, measured amount of Boutique gel is placed in your custom tray.
- The gel's hydrogen peroxide, carbamide peroxide or both become active and release reactive oxygen.
- These small molecules move through the enamel towards the dentine beneath, where some discolouration sits.
- They react with the larger coloured molecules (oxidation), changing how those molecules absorb light.
- With less colour visible, your natural teeth look lighter.
What whitening doesn't do
Professional whitening doesn't file, grind or remove healthy enamel, and it doesn't paint your teeth white. It changes how the colour within your own teeth looks. There's no single "correct" shade: the aim is a smile you're happy with.
Boutique Whitening in London Victoria
We provide Boutique Whitening from our practice in London Victoria.
- Address: Made in London Dental, 8 Buckingham Palace Road, London, Westminster, SW1W 0QP, GB
- Phone: 02045818881
- Email: hello@madeinlondondental.co.uk
Opening hours
Monday to Friday 9am to 5pm
Getting here
Finding us couldn't be easier. Made in London Dental is conveniently located in the heart of Victoria, on Buckingham Palace Road, just a three-minute walk from Victoria Underground, train and coach stations. We're also moments away from the iconic Buckingham Palace, making us easy to find whether you're travelling from across London or further afield. If you're driving, we recommend checking nearby parking options in advance, as spaces in central London can be limited. We look forward to welcoming you into our beautiful, calm and relaxing practice.
Your questions answered
About whitening at Made in London Dental
How much does Boutique Whitening cost at Made in London Dental?
Boutique Whitening costs from £350. Your whitening consultation is free.
How many appointments will I need?
Usually 3 in total, starting with your consultation.
How long is the first appointment?
Your whitening consultation usually takes about 30 minutes.
Do you use digital scans or impressions?
We take a digital scan of your teeth to make your trays.
How quickly will my trays be ready?
Your custom trays are usually ready in Two weeks.
How far ahead should I start before a wedding?
We recommend booking your consultation about 8-6 Weeks before the big day, so there's time for your assessment, your trays to be made and your whitening. People whiten at different rates, so earlier is better.
About Boutique Whitening
How does teeth whitening work?
Professional whitening uses peroxide-based gels. The peroxide moves through the tooth and reacts with coloured molecules (oxidation). As these are broken down or altered, they reflect light differently and the tooth looks lighter.
Is professional whitening different from whitening toothpaste?
Yes. Whitening toothpastes mainly help remove surface staining. Professional peroxide whitening can change the colour within your natural teeth.
What's the difference between Boutique By Day and Boutique By Night?
Boutique By Day uses 6% hydrogen peroxide and is worn for about 90 minutes a day. Boutique By Night uses carbamide peroxide, which releases peroxide more gradually and suits longer or overnight wear.
How quickly will I see a difference?
Some people notice a change quite quickly; others take longer. Your starting shade, the type of staining, your gel and how your teeth respond all play a part.
Is professional teeth whitening safe?
Professional whitening is an established dental treatment. Your dentist checks your teeth and gums first, decides whether whitening is right for you and prescribes your treatment.
Does whitening cause sensitivity?
Some people have temporary sensitivity while whitening. It doesn't mean the tooth has been damaged, and your dentist can adjust your treatment if it happens.
Can I drink coffee while whitening?
Coffee stains teeth, but you don't have to give it up completely. Cutting back on strongly coloured drinks helps you keep your result.
Can crowns be whitened?
No. Whitening doesn't change the colour of an existing crown the way it changes natural teeth.
Should I whiten before composite bonding?
Often, yes. Whitening first means the bonding can be matched to your new, lighter shade. Your dentist will plan the order and timing.
More questions? The Boutique Whitening Guide answers many more, or ask us at hello@madeinlondondental.co.uk.
Ready to discover your brighter smile?
Start with a conversation. Book a Boutique Whitening consultation at Made in London Dental in London Victoria. We'll examine your teeth, talk about the result you'd like and recommend the Boutique option that's right for you.
Boutique Whitening from £350
Book a whitening consultation or call 02045818881
Made in London Dental, 8 Buckingham Palace Road, London, Westminster, SW1W 0QP, GB.
Copyright 2026 - Made in London Dental